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Monday
30Nov2009

What’s going on in the lab…

By Aaron Mann

It has been a busy November at socialarc, so here are some quick updates.  This seems somehow appropriate on cyber-Monday!

Among a lot of great campaigns we are working on, here are two that are holiday-focused to help with your gift-giving this season:

We were very busy on Black Friday doing Just-in-Time℠  Twitter outreach for the Visa Holiday Deals site, part of a much larger campaign covering both US and Canada:

 

Make sure to take the Quiz – shareable and very funny!

We are also working on the Claire’s Secret Santa Circle campaign, especially great for the teen girls in your family!

  

 

We’ve been doing listening deep dives for Bosch, Grant’s Distilleries (Glenfiddich, Hendrick’s, etc.) and Fosters.  And we have done some interesting top-level “issues” work, which is always a great learning experience.

Finally, we have been doing a lot of testing (aka playing) with new tools as well.  Google Wave, Klout, social bookmarking, Netvibes Wasabi, Video Distribution tools (many), and some new listening technologies too. 

Getting a chance to work with great clients and constantly use new tools makes life at socialarc very exciting! 

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